18 August 2013

I've seen enough, have you?

A letter to my MSPs

I don't know whether you saw the recent Open Letter to Alex Salmond, of which I was one signatory.  It was published in the Herald on the 15th http://www.heraldscotland.com/comment/letters/nice-way-code-campaign-merely-reinforces-dangerous-divisions.21878091

It sums up many of my concerns about the NiceWayCode campaign, which is supposed to be about road safety, but, in my view fails in many regards. I could critique all of the ads so far in many ways, but the latest one - seen in today's Herald - is really the final straw. 

Thanks to @greendadtwit for the image
Is this an appropriate image for the Scottish government to be paying to display in our newspapers?  Do they really want to send a message that says all cyclists are foul-mouthed, anti-social characters?  My 6 year old is an expert 'signaller' on the back of my tandem.  How am I supposed to explain this 'new' signal when we see it on bus shelters and taxis?

Can you think of any other group in society that would be targeted with an ad like this?   Now I'll admit that some cyclists may give drivers 'the finger', but I suspect in all those cases it is because a driver has endangered their life.  I have never 'fingered' a driver, but I have had drivers make rude gestures at me, and shout vile abuse out
their windows, when I have had small children on the back of my bike. And in none of those cases was I doing anything illegal or reckless - except wanting to take my kids on a bike instead of in a car.

Please can you bring these degrading adverts to your parties, and ask the Scottish government to halt this campaign immediately?  Last week, I would have said the campaign was condescending and rude, but this week it seems to have moved to an entirely new level.

I have tried to engage the campaign with my critiques, and they keep saying 'don't judge us until you've seen the whole campaign.'  Well, I've seen enough now. I hope you have too.

1 comment:

Anonymous said...

Most cyclists are not daft enough to put their lives at risk by showing a finger to a driver. Motorbikers maybe..