I don't know whether you saw the recent Open Letter to Alex Salmond, of which I was one signatory. It was published in the Herald on the 15th http://www.heraldscotland.com/
It sums up many of my concerns about the NiceWayCode campaign, which is supposed to be about road safety, but, in my view fails in many regards. I could critique all of the ads so far in many ways, but the latest one - seen in today's Herald - is really the final straw.
|Thanks to @greendadtwit for the image|
Can you think of any other group in society that would be targeted with an ad like this? Now I'll admit that some cyclists may give drivers 'the finger', but I suspect in all those cases it is because a driver has endangered their life. I have never 'fingered' a driver, but I have had drivers make rude gestures at me, and shout vile abuse out
their windows, when I have had small children on the back of my bike. And in none of those cases was I doing anything illegal or reckless - except wanting to take my kids on a bike instead of in a car.
Please can you bring these degrading adverts to your parties, and ask the Scottish government to halt this campaign immediately? Last week, I would have said the campaign was condescending and rude, but this week it seems to have moved to an entirely new level.
I have tried to engage the campaign with my critiques, and they keep saying 'don't judge us until you've seen the whole campaign.' Well, I've seen enough now. I hope you have too.