On-line campaigns #letkidsbekids and #lettoysbetoys have done a great job of de-gendering toys, colouring books and clothes, but I've been struck at how insidious the gendered message still can be.
My kids mostly wear clothes from our Nearly New Sale, and hand-me-downs, so I can't be too fussy about what they wear, but as my little boy grows, I realise how hard it is to avoid motorbikes and car motifs on his clothes.
When they're toddlers, it's okay for them to have busses and trains, and maybe animals riding bicycles. But as they hit primary school, everything that's not superheros or disney sends signs that big boys should be petrol heads. Sure, there may be an occassional 'rad' bmx-er or skateboarder on a t-shirt, but they're swamped by the cars, even on the 'quality' kids clothes.
My daughter, on the other hand, gets given dresses with bicycles on them - bikes for riding to picnics, with flowers on them....